Mailrooms, Recovery, and the 24-Hour Rule | Casey Hendrick | Episode 236

In this episode of The Girl Dad Show, Young Han sits down with Casey Hendrick, CEO of United Direct Solutions, to unpack a career that started delivering mail and running inserters and ended in the chief executive's chair at the same company. Casey walks through the 2021 merger that brought separately run operations under one structure, why he thinks direct mail still works when it runs as a sustained campaign instead of a one-off, and how UDS pairs more than a million printed pieces a day with email, text and social so the response can actually be measured. He also covers the ten-year goal to double the business, and how a coaching philosophy translates into running a company: understand the work, adapt the support to the person, develop the team by learning alongside them.

The conversation also gets personal. Casey has three daughters, has coached their soccer, and is direct about the kind of parent he used to be. He describes moving from a highly critical parent to a nurturing one, the 24-hour rule he now applies before discussing a hard game, and why he believes the words you choose build the world a kid lives in. He also talks about a difficult childhood, about nine years without alcohol, and about recovery as the turning point for him and his family. Expect a real argument for a marketing channel most people have written off, a genuinely usable framework for giving a kid feedback, and an honest account of what it took to change.

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💻 United Direct Solutions: https://udsolutions.com

👥 LinkedIn: https://www.linkedin.com/in/caseyhendrick/

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All episodes of The Girl Dad Show are proudly sponsored by Thesis, helping founders go further, together.

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